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HCM - Head of Marketing

VeXeRe is a technology company aiming to revolutionize the tourism and transportation industry in Vietnam. Today VeXeRe is the largest online bus ticketing platform that empowering million travelers to make their life journey happier. At VeXeRe, Marketing Manager role is at the heart of our company's growth. You will be given an exclusive opportunity to learn data-driven marketing and make a positive impact on millions of customers.


JOB DESCRIPTION:
- Design and implement marketing strategies help Vexere achieve goals (ROI and KPIs) with limited resources and budget
- Lead a 10-people marketing team to execute marketing activities: Brand (Branding, PR, Partnership, Event), Digital (SEO, ASO, Google Analytics, Webmaster Tool, Firebase, FB, Adword, Email marketing, blog) and Campaign (Customer Journey, Promotion, Loyalty programs).
- Be in charge of marketing for B2C products such as VeXeRe web and apps, B2B products such as Bus Management System for bus companies and Agent Management System for travel agents
- Research and analyze customer behaviors (Vietnamese and international travelers), market conditions, competitors and potential strategic partner relationships
- Collaborate and ensure alignment with both internal and external stakeholders - within marketing and cross-departments (Product, Customer Service, Account Management) to deliver good customer experience
- Have comprehensive understanding of the marketing channels, customer lifecycle (acquisition, engagement and retention), customer journey, funnel usage, reach and media consumption opportunities, brand performance and market share
- Drive traffic, track conversion rates, measure performance and prioritize marketing initiatives to achieve the business growth
- Be responsible for hiring, setting KPIs, talent development, performance appraisals, feedback and motivation management for marketing team
- Plan and control budgets of all online and offline marketing activities


JOB REQUIREMENTS:
- Bachelor's degree in Marketing, Computer Science, Information Management or Finance from top local or overseas universities with min GPA 3.5 on a 4.0 scale or 8.0 on a 10.0, MBA / Master's / PhD is a plus
- More than 5 years of work experience in ecommerce marketing from top technology startups, or FMCG brand management from top MNCs, or management consulting from top tier consulting firms
- Minimum 3 years of management position with proven track record of business results
- Only A-players with lots of potentials to grow will be considered
- Strong leadership skills; strong analytical and data-driven thinking
- Passion for the company’s vision, mission and values
- Self-driven, love challenges, have entrepreneurial spirit and get things done
- Experience in working in a fast-paced, deadline driven environment with limited resources
- Strong work ethic (takes ownership), quick-study mentality and customer-first mindset
- Positive attitude, open to feedback, comfortable with ambiguity

BENEFITS:
- Package range: 2.500$ - 4.000$
- Special discount policies for VeXeRe members and their family/relatives
- Entrepreneurial environment with young and ambitious colleagues
- Opportunities to work closely with founders and learn how to grow a startup


How to apply: Please send your CV to tuyendung@vexere.com with title: [Position]_[Full name]_[Link from where you found the recruiting information]
Example:
Product Manager_Nguyen Van A_ https://vexere.com/vi-VN/tuyen-dung
Assistant Account Manager_Pham Thi B_https://www.facebook.com/vexere